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Article:
The Truth About Search Engines: Playing A Game You Can't Win by: Dean Phillips If you go strictly by the numbers, Yahoo, MSN and Google are the 'Big 3' of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. However, that's a subject for a different day. The point is, out of all those millions and millions of pages, there's room for only a very few websites at the top of the results pages. That means, if you go strictly by the number of indexed web pages in their directories, you have a better chance of winning the lottery, than getting high enough in the results pages to where it's going to make a significant difference in your traffic. That's not my opinion, it's a fact! You're simply playing a game YOU CANNOT WIN! So what can you do about it? The first thing you need to do is forget about the search engines--period! Just forget about them! Why? Because even if you're one of the fortunate few to get a high enough ranking to where it's making a significant difference in your traffic, there's no guarantee you'll get to keep it. Since the search engines are constantly changing the rules of the game (AKA) their algorithms, you could be number one in the search engines today and totally off the results pages tomorrow. Again, that's not my opinion, it's a fact! If you don't believe me, just ask those thousands of devastated and bankrupt business owners whose websites disappeared off of the results pages altogether, when a category 5 hurricane named 'Florida' swept through the Gulf of Google on November '16
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