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Tips for Increasing Your Profits with Gift Certificates by: Rena Klingenberg Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone. I'm a jewelry artist, and when I realized I was losing sales to these potential customers, I started offering gift certificates '“ and discovered a wonderful sales tool. Wherever you sell your products '“ at retail locations, shows, home parties '“ be sure to have an eye-catching sign advertising 'Gift Certificates Available in Any Amount'. And tell undecided customers about it verbally, too, emphasizing the benefits of a gift certificate, and how much their recipient will enjoy choosing the exact item they want. How to Make Your Own Gift Certificates Use your computer and printer to make special, fancy certificates using perforated paper or postcard stock you can find in office supply stores, and have matching fancy envelopes to go with them. They don't need to cost you very much, but they should really look like a special, festive gift to give them extra appeal! Consider adding enticing photos of some of your most popular products. My gift certificates have a neat vertical border of jewelry photos on each side. Here's the information your gift certificates should have on them: your business name and location, plus other contact info a 'To:' line a 'From:' line an 'Amount:' line (for the dollar amount) 'custom orders welcome', if applicable the expiration date, if you want to limit the time period the certificate can be used the certificate's unique number '“ on your computer or by hand, print a unique number ('101
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