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Article:
Two Myths about the Search Engine Listing by: Mohamad Zaki Hussein Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation. Almost no one knows the exact algorithms of the search engines. And what make it worse is that the search engines have a habit of changing their algorithms. However, some people are so obsessed with top search engine listing that they tend to undermine the importance of other web traffic generation techniques. These 'trances' are partly caused by some misleading myths that surround the search engine marketing subject. Below are two of those myths with some empirical facts that contradict and refute them. Myth #1: 'You can't get loads of targeted traffic without the top search engine listing.' This is completely wrong. Jack Humphrey, the power linking guy, has given us a picture that it is possible to get huge amount of web traffic without the top search engine listing. In his Special Report, 'What if Google Didn't Exist?,' he shared one of his sites' stat in April 2004 and guess what? From '71
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