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Article:
Using Free Publicity to Build Your Web Site Links and Traffic by: Matt Hockin So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. You're not alone. This scenario is playing out all across the web, yet there is a simple solution to the problem. Publicity. Publicity is the art of gaining exposure for your web site, product, or service with press releases, articles, and other promotional methods. A consistent publicity campaign can get you links from some of the best web sites on the Net. These links provide your web site with 'Link Popularity' and the Google PageRank numbers you need for high search engine ranking and traffic. Plus, the links themselves can bring you a significant about of targeted traffic. The Top 5 Tips for Getting Publicity (and Links) Here are a few of my tips for getting publicity and links on the web sites, AND getting news stories and articles in the newspapers, magazines and Internet radio show sites. TIP #1: Be Consistent - Stick With It For The Long-Haul For maximum results, use public relations as a long-term awareness and link-building campaign. This will allow your messages to be delivered to the appropriate audience and generate visibility, traffic and sales for you. The biggest mistake I see businesses making with publicity, is they're not consistent at all, only sticking with it for '1
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