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Article:
Using PPC To Maximize Your Search Engine Positioning ROI by: Dave Davies The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that hold any special value; it is the visitors that they bring and the resulting increase in business. It is for this reason that the PPC engines and namely the secondary ones are a great tool in developing a campaign strategy for the natural engines that will produce the highest return on investment. While tools such as the Overture Search Term Suggestion Tool and WordTracker are great tools for helping to determine which phrases are most searched, they cannot provide you with which phrases will produce the highest return on investment and let's be honest, search engine positioning is not about traffic it's about money. While traffic can often mean money, knowing which search phrases are going to lead to the highest conversion rates will give you a great advantage going into your SEO campaign. While testing phrases on the PPC engines will result in an increased timeframe for your search engine positioning campaign, this step can result in much higher conversions from the traffic you are going to get. For example, if you were a business owner who was promoting a brand new acne treatment and you were to simply look for the phrases with the highest numbers of searches to target in the promotions for your site, you would undoubtedly settle on the single keyword “acne” as your primary targeted phrase. Will this produce the highest ROI? Unlikely and lets take a look at why: Keyword phrase: acne Searches: '2
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