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Article:
Why Every Freelancer Should Have A Web Site by: Yuwanda Black 'Do I send samples, a media kit, or just the query, postcard and/or sales letter?' As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How? Outlined below are four ways a web site can contribute to the bottom line success of your business. 1. Save Postage: When prospecting for new clients, instead of sending an entire media kit, numerous clippings, and/or writing samples, simply direct your target to your web site. A simple postcard can list the services you offer and/or products you sell. For samples of your work direct prospects to your web site, which can do a better job of selling. A web site can list client testimonials, special deals and discounts, awards '” the possibilities are endless. In essence, you are selling a potential client on your business for just the cost of a postcard. Of course, you can always send a sales letter instead of a postcard. The point is, you don't have to spend a lot of money on postage up front. If a client is interested enough from your initial postcard/letter to look at your web site, then you have a better chance of them contacting you. One could argue, the less you spend up front, the better. This weeds out the tire kickers from the serious buyers. Can you do business without a web site? Yes. But, consider the following first. 2. Increase Revenue: Would you like to make money while you sleep? Essentially, a web site allows you to do just that. Proof? After launching a Web site, 41% of small businesses report an increase in their sales volume, and more than half (55%) with a Web site say their sites have generated a profit or paid for themselves. SmallBusinessComputing.com, 'Internet Future Bright for Small Businesses.' January '14
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