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You Can't Direct the Wind but You Can Adjust the Sails by: Dan Hamilton Dear Friend, Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure the growth of your online business. First of all, let's take a look at the meaning of the word 'metamorphosis' and how it can possibly be of interest to marketing. Metamorphosis: Noun (plural metamorphoses - say metuh´mawfuhseez) ' 'the change of form, structure, or substance, as transformation; the structural or functional modification of a plant organ or structure during its development.' Applied to marketing, this does clearly suggest a process by which we can possibly transform ourselves and adapt to an ever-changing and complex environment or marketplace with the clear intent to become and remain successful. It's all about our personal growth and our ability to react to the multiple challenges of life in general and the modern world in particular. In a way, I am tempted to say it's all about the metamorphosis of marketing tadpoles into leaping frogs! Identifying and aligning all the pieces of this complex puzzle takes time, quite a bit of thinking and determination. It also requires that we constantly reconsider our approach and refine our strategies. Transforming ourselves has been a necessity since the dawn of humanity and it is not any different in the modern world: if we want to stay in business, we have to evolve. Let's keep in mind that it is us who have to adapt to the environment or the marketplace and not the other way around. This is a hard fact, it cannot be argued upon: no one can expect to win at any game without first knowing the rules and principles. Life is a serious game where it is possible to have a lot of fun. It has strict rules though. First we need to study the rules then comes the fun. Likewise, marketing is a serious game where it is possible to have a lot of fun. Again, first we need to study and master the rules. It takes time to fully master all the different rules and principles of life - the Great Pyramids of Giza were not built in a day after all. It is a visible sign reminding us all of the astounding results that can be accomplished with vision, determination and persistence. This is exactly the same behavior we want to apply in our marketing if we are to get results of the same magnitude. What we have to do is study the founding principles of success and get better at applying them effectively in the real world: on the marketing battlefield. It's a fact: we need to get better at mastering marketing strategies that lead to higher levels of success. Regardless of our personal level of success, the #1 critical success factor to accomplish this is determined by our ability to identify and process the very information that will give us the leverage we lack to reach the next step and enable greater success. The most efficient and fastest way to increase our success is through the adoption of behavioral patterns that will create more and more success for us. It pretty much works like a snowball effect: the first step is to get it started to the best of our knowledge and abilities. It can always be improved in the course of time. That decision is ours to make. No one else can make it for us. In my monthly newsletter, I discuss how it all works: how states of mind and behavioral patterns are intimately connected and how one does influence the other greatly, be it in a positive or in a negative way. To receive my monthly newsletter, simply send a blank email to: mailto:guerrilla_news@getresponse.com As a new subscriber, you get an invaluable package of 92 Hypnotic Sales Letter Templates written by Joe Vitale and Larry Dotson! Always remember, you can't direct the wind but you can adjust the sails and shorten the journey leading to your success. All the best, Dan Hamilton © 2004 - Dan Hamilton - All rights reserved About The Author Dan Hamilton is a Certified Guerrilla Marketer http://tinyurl.com/2mgz3/certif.htm. Proudly affiliated with Jay Conrad Levinson's Guerrilla Marketing Association article@metamorphosis.0catch.com This article was posted on June '06
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