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Article:
Your Book is a Business by: Dr. Jamie Fettig Thinking of your book as a business will help you produce more sales. How do you do that? Think like a businessperson, not an author. Once the final draft is written, you're no longer an author. You're an entrepreneur with a product to sell, and it's critical that you start thinking that way. Instead of spending your time on editing and proofreading, you've got to invest your time in marketing activities. That means finding the answers to three critical questions: Who is your audience? What will compel them to buy your book? What methods should you use to reach them? At this stage, you need to think about capturing leads, producing sales material, getting testimonials and positive reviews, and arranging publicity events. Your focus should be on all the ways you can create awareness of your book. The best way to get started in thinking like a businessperson is after your final draft is done but before you go to print, sit down and write out the answers to these questions: What is my marketing budget? What resources do I have in place already? What people do I know who can help me? What are my sales goals for the year? Keep your expectations realistic. The average self-published book sells only about '3
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